기획

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Understanding '기획' (Planning)

'기획' refers to the process of planning or designing a project, event, or product. It is commonly used in business, marketing, and creative industries to describe the initial stages where ideas are generated and structured.

Usage and Context

This noun is often paired with words like '단계' (stage), '안' (plan/proposal), and '제품' (product) to specify what is being planned. For example, '기획 단계' means the planning phase, and '기획안' means a planning proposal or document.

Common Collocations

  • 기획 단계: planning stage, used when discussing phases of a project.
  • 기획안 작성: writing a plan or proposal, important in formal business settings.
  • 제품 기획: product planning, common in marketing and product development.

Register and Politeness

'기획' is a formal noun used in professional and academic contexts. It is neutral in politeness but typically appears in formal speech or writing.

Tips for Learners

A common mistake is confusing '기획' with '계획' (plan). While both relate to planning, '기획' often implies a more creative or strategic planning process, especially in business or media contexts, whereas '계획' is more general. Use '기획' when emphasizing the design and conceptualization aspect.

Example Sentences

이번 프로젝트의 기획 단계에서 많은 아이디어가 나왔어요.

Ibeon peurojekteuui gihoek dangyeeseo manheun aideuga nawasseoyo.

Many ideas came up during the planning stage of this project.

기획안을 작성할 때는 목표와 예산을 명확히 해야 합니다.

Gihoekaneul jakseonghal ttaeneun mokpyowa yesaneul myeonghwakhi haeya hamnida.

When writing a plan, you must clearly define the goals and budget.

그 회사는 새로운 제품 기획에 많은 투자를 하고 있어요.

Geu hoesaneun saeroun jepum gihoeg-e manheun tujaleul hago isseoyo.

That company is investing a lot in planning new products.