Level 4

선전

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Understanding '선전'

The Korean word '선전' primarily means 'propaganda' or 'advertisement'. It is used in contexts where information is spread deliberately to influence public opinion or promote something.

Usage Contexts

  1. Commercial advertising: Companies use '선전' to describe promotional campaigns for products or services.
  2. Political or governmental propaganda: Governments or organizations may use '선전' to describe efforts to inform or persuade the public about policies or ideologies.
  3. Media and film: '선전 영화' refers to propaganda films designed to convey a particular message or viewpoint.

Common Collocations

  • 대대적인 선전 (massive advertising): emphasizes large-scale promotional efforts.
  • 선전을 벌이다 (to carry out propaganda/advertising): a common verb phrase.
  • 선전 영화 (propaganda film): films with a persuasive or ideological purpose.

Register and Nuance

'선전' can have a neutral or negative connotation depending on context. In commercial contexts, it is neutral and refers simply to advertising. In political contexts, it often implies biased or manipulative information. Be mindful of this nuance when using the word.

Common Mistake

Learners sometimes confuse '선전' with '선전하다' (to advertise or promote). Remember that '선전' is a noun, and '선전하다' is the verb form. Also, do not confuse '선전' with '선전포고' (declaration of war), which is a different term.

Example Sentences

그 회사는 신제품을 위해 대대적인 선전을 벌였다.

Geu hoesaneun sinjaepumeul wihae daedaejeogin seonjeoneul beoryeotda.

The company launched a massive advertising campaign for the new product.

정부는 국민들에게 정책을 알리기 위해 선전을 강화했다.

Jeongbuneun gukmindeurege jeongchaekeul alligi wihae seonjeoneul ganghwahaetda.

The government strengthened propaganda to inform the citizens about the policy.

그 영화는 전쟁의 참상을 알리는 선전 영화다.

Geu yeonghwaneun jeonjaengui chamsangeul allineun seonjeon yeonghwada.

That movie is a propaganda film that reveals the horrors of war.