Level 4

시청률

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Understanding 시청률

시청률 refers to the percentage of viewers watching a particular TV program or broadcast. It is a key metric used by broadcasters and advertisers to gauge a show's popularity and success.

Usage in Context

You will often hear 시청률 discussed in news about TV dramas, variety shows, or sports broadcasts. High 시청률 indicates a program is widely watched, which can lead to more advertising revenue and longer program runs.

Common Collocations

  • 시청률이 높다: to have high viewership ratings, used to praise a program's popularity.
  • 시청률이 낮다: to have low ratings, often implying a program might be canceled.
  • 시청률 조사: viewership rating survey, the process of measuring audience size.

Register and Nuance

시청률 is a formal term commonly used in media, journalism, and business contexts. It is not used in casual conversation unless discussing TV programs or media.

Learner Tip

A common confusion is mixing 시청률 with 인기 (popularity). While 인기 is a general term for popularity, 시청률 specifically measures the percentage of viewers watching a broadcast. Use 시청률 when talking about TV or radio audience measurements.

Example Sentences

이번 드라마는 시청률이 매우 높아서 많은 사람들이 관심을 가지고 있다.

Ibeon deuramaneun sicheongryuri maeu nopaseo manheun saramdeuri gwansimeul gajigo itda.

This drama has very high viewership ratings, so many people are interested.

시청률이 낮으면 방송국에서 프로그램을 폐지할 수도 있다.

Sicheongryuri naj-eumyeon bangsonggugeseo peurogeuraemeul pyejihal sudo itda.

If the viewership rating is low, the broadcasting station might cancel the program.

시청률 조사 결과는 광고 수익에 큰 영향을 미친다.

Sicheongryul josa gyeolgwaneun gwanggo su-ig-e keun yeonghyang-e michinda.

The results of viewership ratings surveys greatly affect advertising revenue.