Level 4

홍보

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Meaning and Usage

홍보 (hongbo) primarily means 'public relations' or 'promotion.' It refers to activities or materials designed to inform or attract public attention to a product, event, or organization.

Common Contexts

You will often see 홍보 used in business settings when companies promote products or services. It is also common in schools, events, and government campaigns to raise awareness.

Collocations and Patterns

  • 홍보하다: to promote or publicize something.
  • 홍보 자료: promotional materials.
  • 홍보 효과: promotional effect.
  • 홍보 캠페인: promotional campaign.

Register and Nuance

홍보 is a formal noun used in both spoken and written Korean. It is neutral in politeness and often appears in professional or official contexts.

Learner Tips

Do not confuse 홍보 with 광고 (advertisement). 홍보 is broader and includes all public relations efforts, while 광고 specifically refers to paid advertisements. When using 홍보하다, it implies active promotion or publicity efforts rather than just passive advertising.

Example Sentences

회사는 신제품 출시를 위해 대대적인 홍보를 시작했다.

Hoesa-neun sinjaepum chulsi-reul wihae daedaejeogin hongbo-reul sijakhaetda.

The company started a large-scale promotion for the launch of a new product.

홍보 자료를 제작할 때는 대상 고객을 고려해야 한다.

Hongbo jaryoreul jejakhal ttaeneun daesang gogaeg-eul goryeohaeya handa.

When creating promotional materials, you need to consider the target customers.

학교 축제 홍보를 위해 학생들이 포스터를 붙였다.

Hakgyo chukje hongbo-reul wihae haksaengdeuri poseuteoreul butyeotda.

Students put up posters to promote the school festival.