중요시하다

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Meaning and Usage

The verb '중요시하다' means to regard something as very important or to attach great importance to it. It is often used in formal or written contexts, such as business, education, or social issues.

Common Contexts

You will frequently see '중요시하다' used when discussing values, priorities, or principles. For example, companies may 중요시하다 customer satisfaction, or individuals may 중요시하다 punctuality.

Collocations and Patterns

  • '고객 만족을 중요시하다' (attach importance to customer satisfaction): common in business.
  • '환경 보호를 중요시하다' (value environmental protection): used in social/environmental contexts.
  • '시간 관리를 중요시하다' (value time management): personal or professional context.

Register and Politeness

'중요시하다' is neutral to formal and is appropriate in written language, speeches, and formal conversations. It is less common in casual spoken Korean.

Common Mistakes

Learners sometimes confuse '중요하다' (to be important) with '중요시하다' (to treat as important). Remember, '중요시하다' is an action verb meaning to actively regard or treat something as important, often followed by an object marked with 을/를.

Example Sentences

그 회사는 고객 만족을 가장 중요시한다.

Geu hoesa neun gogaeg manjogeul gajang jungyosihanda.

That company attaches the greatest importance to customer satisfaction.

우리는 환경 보호를 중요시해야 한다.

Urineun hwangyeong bohoreul jungyosihaya handa.

We must attach importance to environmental protection.

그는 시간 관리를 매우 중요시하는 사람이다.

Geuneun sigan gwanrireul maeu jungyosihaneun saramida.

He is a person who values time management very much.